THE SMELL OF MONEY

BIFF’S Popular Environmental Film Focus Series in Partnership with the Triplex Cinema, Presents the award-winning film THE SMELL OF MONEY

Sunday, March 16th at 2PM at the Triplex Cinema
directed by Shawn Bannon and Jamie Berger

• Following the film, join us for a robust and engaging conversation with Brittany Ebeling, Deputy Director of Berkshire Environmental Action Team and Lillian Lennox, BIFF Senior Programmer and board member of Roaring Brook Family Foundation.

“A powerful film that educates, inspires, and advances the fight
for environmental justice.” -Darren Aronofsky

“A powerful, unforgettable film, THE SMELL OF MONEY lays bare the everyday consequences of a broken food system and the pain endured by our fellow Americans at the hands of an industry that puts profits over all else.”
– Sen Cory Booker
“The smell of money”—that’s what Big Pork calls the stench of pig waste in the air in eastern North Carolina, where much of the world’s bacon and barbecue is made. But to Elsie Herring and others who live near the state’s giant pig factories, the revolting odor is a call to battle against generations of injustice.

When a corporate hog farm moves in–uninvited–on land her grandfather had purchased after claiming his freedom from slavery, Elsie Herring decides to fight back. But as her rural community becomes the epicenter of the pork industry’s explosion in America, Elsie’s struggle to save her family’s home and heritage turns into a battle against one of the world’s most powerful companies and its deadly pollution.

After decades of intimidation and defeat, Elsie and her community team up with a gutsy small-town lawyer to take the world’s largest pork company to court. An epic, nine-year legal battle ensues, and the residents risk everything to reclaim their rights to clean air, pure water, and a life free from the stench of shit.

A story about the power of love for one’s family and community to triumph over even the largest forces of injustice, THE SMELL OF MONEY calls upon viewers to see the people behind what’s on our plates––and to join the fight for a better future for us all.

Tickets are FREE to REEL Friends of BIFF and $15 to the general public.

The BIFF Environmental Film Focus Series is made possible and is sponsored by the Roaring Brook Family Foundation.